ALTL Creates a Positive Safety Culture & Lasting Behavior Change

As part of an insurance group with 63 members, ALTL was facing some pressure to install in-cab cameras. Already early adopters of fleet technologies, they started their due diligence looking at several providers. They quickly concluded that the group was right: cameras are necessary, and it’s the right thing to do.

The question then was – which camera? ALTL’s Safety Manager, Ryan Merwin, said. “We had a really high CSA and so we had employed a speeding technology, but we found it to be inaccurate and full of false positives. With the Driveri vision-based AI, we have the actual proof with the image of the speed limit sign and the recorded truck speed, so it mitigates this issue.”

How Did Drivers React?

First, ALTL surveyed the drivers regarding their appetite for an in-cab safety camera solution, and 85% said they were on-board. So, they started their roll out with drivers that were repeat offenders with consecutive incidents.

“We had a driver with severe following distance alerts; his Driveri score was 550 (out of 1,000), which is pretty bad,” recalled Merwin. “I brought him in to the office to show him some videos. It made me uncomfortable watching the videos; I was hitting the brake pedal under my desk. Within 2 weeks he jumped that score from 550 to 750, and he has stayed in that range.”

“We had another driver that received a following distance video alert from me, and he thought it was unwarranted. Then he showed the video to his wife, and she agreed that his driving was too risky. He is totally on board now,” said Merwin.

After six months, they completed the roll-out to the entire fleet.

“It has not affected our turnover, aside from terminating a driver for poor performance,” Lau said. “Now the entire fleet is on board, and we’ve been having a lot of fun with it. We’ve developed a positive company culture around this.”

Better Protection, Faster Access

ALTL saw their CSA score improve by 42% in the 6 months after the roll-out was completed. Driveri reports also show that ALTL’s stop sign compliance improved by 98% over that same last 6 months. And, “our distracted driving alerts have gone down to next to nothing,” said Lau.

Our distracted driving alerts have gone down to next to nothing.

— Claren Lau, President, ALTL


The Driveri system has its own score, called GreenZone. The fleet average score was in the mid-600s (out of 1,000) at the start. ALTL says through coaching and engagement, they increased it to 830, with the ultimate goal of 850.

While the 6-month results are impressive, what about lasting benefits? Steadily decreasing incidents and accidents numbers prove that their safety program is not only working but thriving. ALTL’s latest reports show 66% fewer incidents than in 2019.

In line with these patterns, the fleet’s GreenZone scores have continued to improve, holding steady around 890. It also shows in the CSA scores. Two months after installing Driveri, ALTL was able to improve their CSA score enough to avoid DOT intervention. Fourteen months later, they were able to reach their insurance company’s requested CSA score, and maintain that score level for the last 18 months.

Lau concludes “In order to achieve greater levels of performance in today’s environment, fleets must embrace and deploy the right technology to assist with this challenge. Netradyne clearly helped us get to where we are today.”

What Worked for ALTL

We chose Netradyne because it provided the total package with the scorecard and a platform that drivers can get engaged with. It’s really helped and enabled us to change our driver behavior. It’s been a huge benefit for us here at ALTL.

— Claren Lau

About ALTL

ALTL is a transportation & logistics provider located in west Michigan. Founded in 1972, they attribute their success to continually evolving while being true to their core values. Today with 95 drivers and 100 trucks, ALTL promises superior customer service, professional drivers, consistent on-time performance, and damage-free deliveries.