Prime, Inc. drives safety & trust with Netradyne

Company

Prime Inc. is a leading North American carrier, providing a range of services including refrigerated, flatbed, tanker, intermodal, and hopper transportation. Since 1970, the company has built a reputation for safe, reliable, and on-time delivery. Prime,  Inc. serves an expanding international clientele, offering specialized solutions across various sectors of the freight industry.

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Challenge

As one of North America’s largest over-the-road trucking companies, Prime, Inc. faced the critical challenge of maintaining high safety standards while managing a large, mobile workforce operating more than 6,000 vehicles. The company needed to find a solution to improve driver safety, lower accident-related costs, and secure excess insurance coverage, all while respecting driver privacy.

Initially, Prime deployed road-facing cameras to monitor driving behavior. However, they quickly realized that a more comprehensive solution, including driver-facing cameras, was needed to fully address safety risks and empower drivers to improve safe driving habits across the fleet.

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Solution 

After rigorous head-to-head trials with multiple industry-leading competitors, Prime selected Netradyne Driver•i video safety system which includes both road-facing and driver-facing cameras in a single, easy-to-install device. Netradyne’s Driver•i platform was selected not only for its technical capabilities but also for its ability to respect driver privacy, a key consideration for Prime. The system can be configured to record only when the vehicle is in motion, ensuring no intrusion into drivers’ personal space.

A key factor in Prime’s decision was the transparency of Netradyne’s approach. Prime worked closely with their drivers to ensure they understood how the technology would be used, and how it would benefit both their safety and the company’s operations. The adoption of Netradyne’s system was supported by a strong internal collaboration across safety, IT, operations, and driver teams.

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“We don’t look for vendors, we look for partners. And Netradyne has truly been that for us.”

Brianne Madura
Assistant Director of IT at Prime, Inc.
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Results

Since implementing the Driver•i fleet safety and management solution, Prime, Inc. has seen a measurable impact on both safety performance and operational efficiency. The company reported a significant improvement in driver behavior, with GreenZone scores consistently exceeding 900 across the fleet. GreenZone Score is the industry's first driver score that publishes both safe and risky driving behaviors, providing a comprehensive view of performance. This high score reflects safer driving habits and reduced risk on the road.

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“We looked at our accident register from just last week and asked, ‘What did we do before we had cameras?’ It’s a game changer.”

‍Dennis Davis
Director of Safety at Prime, Inc.
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Netradyne’s real-time video footage has also transformed how Prime responds to incidents. The ability to quickly access clear, objective video evidence has dramatically reduced the time required to investigate accidents and resolve disputes. This not only streamlines internal processes but also provides drivers and operations teams with peace of mind, knowing the facts can be easily verified.

In addition, Netradyne has strengthened Prime’s legal position in accident claims. With reliable video documentation available, the company is better equipped to defend its drivers and mitigate liability, creating a safer, more transparent operating environment across its 6,000+ truck fleet.

Learn how to implement Netradyne’s fleet safety solutions in your fleet and transform your safety culture. Book a demo now.

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