Celebrating Drivers & Customers: Customer Obsession Tour Texas Recap Fort Worth & Houston
October 6, 2025
October 6, 2025
The second leg of our Customer Obsession Tour brought us to Dallas, Fort Worth, and Houston, and what better way to celebrate Texas than with a rodeo and honky tonk?
On Friday evening, we welcomed customers, special guests, and partners at the Stockyards Championship Rodeo inside the historic Cowtown Coliseum. Together, we cheered on cowboys and cowgirls competing in tie-down roping, breakaway roping, and barrel racing, along with the adrenaline-filled rough stock events including bull riding, bronc riding, bareback riding, and ranch saddle bronc riding. One of the night’s highlights? Watching young riders steal the show in the fan-favorite Mutton Scramble!
The celebration continued next door at Billy Bob’s Texas, the world’s largest Honky Tonk, where we enjoyed live music, dancing, and plenty of two-stepping.
A heartfelt thank you to All My Sons, Interstate Batteries, K. L. Breeden & Sons, Add On Systems, and many more for joining us, you made Fort Worth unforgettable.
On Monday, we traveled to Houston to visit our longtime customer, Loomis. Their incredible team welcomed us with a tour of their facilities, showcased their diverse fleet, and introduced us to the drivers who bring their operations to life. We were happy to leave behind some swag for the team and deeply grateful for the opportunity to strengthen our partnership.
We wrapped up our Texas stop with an intimate evening at the legendary Pappas Bros. Steakhouse. Over a perfectly crafted prix fixe menu and expertly paired wines, we connected with our Houston-based customers, partners, and guests. The food was phenomenal, but the conversations were the true highlight of the evening.
Special thanks to Loomis, ABC Home & Commercial Services, Adams Resources & Energy, Gulfmark Energy, Heath Consultants, Audubon Engineering Operations, Overland Express Co., and others for joining us.
Our next stop brings us home to sunny San Diego! We’ll be at Fleet Forward (October 21–23) and ATA MCE (October 25–28). If you’ll be attending, let us know. We’d love to connect and welcome you to one of the special events we’re planning.
And if you’d like us to stop by your business on the tour, we’d love to hear from you. Drop us a line at serena.schlaile@netradyne.com.
A traveling series where Netradyne meets fleets on site to share safety best practices and product updates.
Contact us and share fleet size, location, and availability.
We will be in San Diego for Fleet Forward October 21 to 23 and ATA MCE October 25 to 28. Book a meeting on our events page.
* Individual results and conditions may vary.
** Based on customer data.
† Netradyne must receive written approval to share client data.
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