Roy Jorgensen Associates, Inc. Cuts Severe Alerts 70% with Netradyne

Company Overview

Founded more than 60 years ago, Roy Jorgensen Associates, Inc. delivers roadway maintenance and transportation services for Departments of Transportation and tollway authorities across the eastern United States and Texas. The company supports 40 public-sector transportation agencies and employs approximately 1,100 people across more than 30 field offices, generating nearly $300 million in annual revenue.

Their fleet includes more than 600 registered vehicles ranging from heavy maintenance trucks to administrative sedans. Services span guardrail and attenuator management, lane striping, vegetation control, and other critical roadway infrastructure operations. Across every region and project, safety remains central to the company’s operations, for employees, the public, and the equipment that keeps transportation networks running reliably.

Challenge

For three years, Roy Jorgensen Associates, Inc. operated a proof-of-concept camera program using low-cost consumer-grade devices. The program validated the value of video footage: road-facing cameras helped resolve litigation claims, defend drivers after roadside incidents, and improve operational visibility.

But the technology itself created ongoing problems. Cameras frequently lost settings, reformatted SD cards, detached from windshields, and lacked centralized management or uptime monitoring.

By the time Kent R. West Jr., Director of Information Technology, began evaluating enterprise-grade platforms, the decision to invest in fleet safety technology had already been made. The real question was how quickly the company could deploy a scalable, reliable solution.

As West explained, “Cheap is expensive. Everyone in the room got that. The current solution proved that we definitely have a need for it. It just wasn't working.”

Driver adoption created another major hurdle. Many employees viewed inward-facing cameras as intrusive and worried footage would be used for discipline, an especially sensitive issue in a competitive labor market.

At the same time, the company faced contractual requirements for verified GPS data logs as proof of service. Without a dependable centralized platform, both compliance and revenue were at risk.

Solution

Roy Jorgensen Associates, Inc. deployed Netradyne’s AI-powered fleet safety platform in four deliberate phases designed to build driver trust before introducing coaching metrics and performance reviews.

The rollout began with communication. Before activating alerts, West visited every field office to address concerns directly. He emphasized that the system did not record audio, was not intended for disciplinary use, and would not be tied to punitive performance management. Instead, he framed the platform as a coaching tool designed to help drivers improve and keep the roads safer for everyone.

Netradyne’s GreenZone® Score gave the company a consistent way to measure safe driving behaviors across the fleet, including distracted driving, speeding, following distance, and seatbelt usage. Unlike traditional scorecards focused only on violations, the system also rewarded positive driving behavior. Initial fleet scores averaged 539 out of 1000, and West set a clear goal: achieve a “B average”, or a score of 800, to unlock additional incentive opportunities.

Combined with Netradyne’s emphasis on recognizing positive driving behavior, not just risky events, the approach quickly shifted driver sentiment from skepticism to engagement.

“Who wants to hear a manager tell you everything you do wrong and never anything you do right? Netradyne was the only provider that recognizes the full context – good driving alongside risky behavior.”
— Kent R. West Jr., Director of Information Technology

The system quickly demonstrated its driver exoneration value. In one case, video footage disproved a citizen complaint involving alleged aggressive driving, protecting both the client relationship and the driver’s standing. The employee involved, initially skeptical of the technology, ultimately became one of the program’s strongest advocates.

Since then, video evidence retrieved through Netradyne's simple search functionality has helped resolve disputes involving backing incidents, contested traffic interactions, and public complaints that written statements alone could not fully clarify.

With driver confidence growing, phases two through four gradually introduced alerts, score reviews, and recognition programs. Deployment began with leadership vehicles before expanding fleet-wide, reinforcing accountability at every level of the organization.

Monthly cash incentives for top-performing and most-improved drivers created positive competition across teams. Supervisors also gained access to objective footage, searchable event data, and measurable score trends, enabling more consistent coaching conversations focused on following distance, distraction, speeding, and seatbelt usage.

The company later integrated the platform with Microsoft Power Automate to automate reporting on safety impact by business unit and flag drivers scoring below an 800 GreenZone score for coaching. Standard operating procedures were updated twice, including the addition of an urgent intervention process for drivers scoring below 500.

Results

Roy Jorgensen Associates, Inc. has now deployed Netradyne across more than 600 fleet vehicles, with zero driver separations attributed to the program.

Drivers who initially resisted the system, including employees frustrated by alert fatigue from prior platforms such as Samsara, often changed their perspective after reviewing their own footage. According to West, resistance typically faded once drivers saw the video evidence firsthand.

“When you look at how much it costs to have turnover, that too also just pays the ROI.”
— Kent R. West Jr., Director of Information Technology

Key outcomes include:

• 70% reduction in severe alerts since May 2025
• Fleet-wide GreenZone® Score improved from 539 to more than 800
• 20+ field locations averaging a GreenZone® Score above 900
• Top-performing field location averaging a GreenZone® Score of 983 out of 1,000

West also noted that no driver with a high GreenZone® Score has appeared in an incident report since the program launched, an early indicator of where overall incident rates may be heading.

Several drivers reported improving habits in their personal vehicles as well, suggesting the coaching program is influencing behavior beyond work hours. Based on insurer evaluation timelines, West expects measurable accident-rate reductions within 24 months, potentially strengthening future insurance negotiations.

Over time, the initiative evolved from a standalone safety program into part of the company’s operating culture. Drivers began comparing scores with one another and proactively adjusting behavior without management prompting, while project managers integrated the platform into everyday operational conversations.

Next Steps

Roy Jorgensen Associates, Inc. is expanding virtual and remote coaching through the Driver•i platform, with the goal of making driver self-review a routine part of daily operations. The rollout now includes rental vehicles and administrative sedans, bringing full-fleet participation into scope for the first time.

West is also working closely with Netradyne to configure alert thresholds for infrastructure-specific driving conditions, where behaviors such as frequent merging are often operational necessities rather than true risk indicators. At the same time, Roy Jorgensen Associates, Inc. continues to expand its use of Microsoft Power Automate to automate safety reporting, reducing manual oversight and helping safety managers prioritize coaching more efficiently.

As fleet performance trends toward a GreenZone® Score of 900, the company’s focus is shifting from broad adoption to coaching consistency at the safety-manager level. Leadership views this as the key to turning safer driving behaviors into long-term reductions in incidents, claims, and operating costs.