CEPRA Landscape Raises GreenZone Score 150 Points and Drives Rear-End Incidents to Near Zero with Netradyne

Company Summary

CEPRA Landscape, founded in 2015, is a rapidly growing commercial landscaping provider serving central and west-central Florida, with operations in Orlando, Tampa, Sarasota, Ocala, and The Villages. In less than a decade, the company has scaled to 10 branches, a fleet of nearly 300 vehicles, and a workforce of hundreds of field professionals. CEPRA delivers comprehensive landscaping services to large commercial clients, including homeowner associations and office complexes across the region.

With crews traveling between multiple job sites each day, often along congested corridors during peak commute hours, driving is a constant and critical part of operations. This high-frequency exposure to busy roadways elevates risk, making fleet safety not just a priority, but a core component of CEPRA's operational strategy.

Challenge

Although safety was already a focus at CEPRA, a recurring pattern was becoming impossible to ignore. Monthly safety calls across the company's 10 branches routinely included three to four accident reviews, and roughly 80% of them were the same incident: a driver letting off the brake and rear-ending a vehicle at a stoplight. The behavior kept repeating because there was nothing correcting it in the moment. The frequency was adding up in repair costs, claim exposure, and time spent managing incidents that should not have happened.

The stakes extended beyond each individual incident. CEPRA's branded vehicles operate in high-visibility commercial environments, including HOA communities, office complexes, and destinations their clients know well. Without a way to prevent risky driving behaviors before they became an incident, every moment of unsafe driving on the road carried reputational and legal exposure alongside the direct cost of an incident.‍

"People see our trucks on the road. They may have seen them at high-profile destinations, and if something happens, they may see dollar signs very quickly."
— Mac Briley, Director of Productivity

‍When their insurance carrier recommended dash cameras for their vehicles, Briley was tasked with evaluating the options. Ownership was resistant because of driver privacy concerns and whether cameras would undermine the trust-based safety culture CEPRA had built. Any solution would need to address the safety problem without creating a new one.

Solution

A side-by-side pilot of three providers, Lytx, Orion, and Netradyne, was trialed across CEPRA's Orlando branches under identical real-world conditions. Netradyne distinguished itself on AI alert accuracy, an intuitive dashboard experience, and privacy features that matched the product's confidence.

Privacy remained central to adoption. Netradyne's enhanced privacy mode enables driver behavior analysis without continuous inward-facing video recording: no audio, no interior video during normal operation. The inward camera activates only when a driver voluntarily presses the driver-initiated button. That transparency directly addressed the resistance that had stalled the decision.

Once privacy concerns were resolved, the platform's approach to coaching sealed the fit. Netradyne delivers real-time in-cab alerts at the point of risk, before an incident can occur, while recognizing safe driving through the GreenZone Score and DriverStars alongside risky behavior. Drivers receive a complete, fair picture of their performance, and when drivers trust the system, they engage with it. For safety leaders, that engagement meant the coaching workflow ran itself. Branch safety leaders review performance trends weekly; the AI handles everything in between, surfacing what requires immediate manager-led coaching and automating the rest for drivers to self-review.

The rollout followed a top-down approach. Owners received cameras first followed by branch managers who used the platform for a full month before it reached anyone below them. Account managers and production managers followed, so by the time field drivers were onboarded, every person above them had already experienced the system. Training was conducted in small groups, where drivers reviewed real footage, analyzed near-misses, and saw exactly how the platform and its privacy protections worked in practice. CEPRA set a GreenZone Score target of 900, above the default 850 threshold, and gave drivers space to respond.

"We found drivers responded to the AI-assisted coaching very effectively when we stayed off their back and let the system coach them. That was more effective than weekly interventions.”
— Mac Briley, Director of Productivity

CEPRA completed its full fleet transition to Netradyne in May 2024.

Results

Before Netradyne, monthly safety calls reliably included three to four accident reviews, the majority rear-end collisions. That pattern is gone. Rear-end incidents are no longer a recurring agenda item, and the legal and reputational exposure had diminished alongside them.

Key outcomes include:

• GreenZone Score increased from approximately 780 at launch to a company average of 930
• 98% of drivers improved through AI self-coaching alone
• Only 2 out of 298 vehicles required manager-led coaching interventions

With fewer incidents and stronger video evidence, the litigation burden that once weighed on company leadership has diminished significantly. Deductible reserves that were previously set aside regularly are no longer being drawn down at the same rate. The company owners who resisted cameras at every insurance meeting have now become strong advocates after seeing the results.

Safety teams shifted as well. With incidents occurring far less frequently, safety personnel moved from reactive incident response to proactive field work, conducting site inspections and preventing incidents before they happen. The cultural reach extended beyond the workplace, with drivers reporting they now apply the same habits in their personal vehicles.

"Our drivers don't scare us on the road anymore."
— Mac Briley, Director of Productivity

Next Steps

CEPRA has fully deployed Netradyne across its fleet and has no plans to scale back. Today, the leadership team that once resisted cameras is among its strongest advocates.

Briley now views CEPRA's rollout as a repeatable model for the industry, grounded in rigorous product comparison, transparent communication with employees, and the discipline to let AI coaching work without constant human oversight layered on top.

"Our owner fought this idea for years. Once he saw what Netradyne actually did, he was one of the first to get a camera."
— Mac Briley, Director of Productivity

When drivers trust the platform and managers have the right insights, outcomes follow and sustain. For CEPRA, that shift started with one honest product comparison and became the foundation of how the company manages safety today.