CEPRA Improves Fleet Safety with Netradyne

Company Summary

CEPRA Landscape, founded in 2015, is a rapidly growing commercial landscaping provider serving central and west-central Florida. CEPRA delivers comprehensive landscaping services to large commercial clients, including homeowner associations and office complexes across the region.

Challenge

Safety has always been a focus at CEPRA. Witha large fleet on the road, driver behavior was an area that required a closerlook. CEPRA branded vehicles operate in high visibility commercialenvironments, including HOA communities and office complexes.

When dash cameras were recommended for their vehicles, CEPRA began researching available options. There was resistance because of driver privacy concerns and whether cameras would undermine the trust-based safety culture CEPRA had built. Any solution would need to address driver behavior without creating new issues.

‍

Solution

A side-by-side pilot of three providers, Lytx, Orion, and Netradyne, was trialed under identical real-world conditions.Netradyne distinguished itself on AI alert accuracy, an intuitive dashboard experience, and privacy features that matched the product's confidence.

The platform's approach to coaching sealed the fit. Netradyne delivers real-time in-cab alerts at the point of risk, before an incident can occur, while recognizing safe driving through the GreenZone Score and DriverStars alongside risky behavior.Drivers receive a complete, fair picture of their performance, and when drivers trust the system, they engage with it. For safety leaders, that engagement meant the coaching workflow ran itself.

The rollout followed a top-down approach. Training was conducted in small groups, where drivers reviewed real footage and saw exactly how the platform and its privacy protections worked in practice.

"We found drivers responded to the AI-assisted coaching very effectively.”
— Mac Briley, Director of Productivity

CEPRA began its full fleet transition to Netradyne in May 2025.

Results & Next Steps

Employees who resisted cameras have now become strong advocates after seeing the results. The cultural reach extended beyond the workplace, with drivers reporting they now apply the same habits in their personal vehicles.

Briley now views CEPRA's rollout as a repeatable model for the industry, grounded in rigorous product comparison, transparent communication with employees, and the discipline to let AI coaching work without constant human oversight layered on top.

When drivers trust the platform and managers have the right insights, outcomes follow and sustain. For CEPRA, that shift started with one honest product comparison and became the foundation of how the company manages safety today.

‍