Halvor Lines Strengthens Safety Performance and Driver Engagement Through Netradyne’s AI-Powered Coaching and Video Intelligence

Company Overview

Halvor Lines traces its roots back to 1968, when it began hauling snowmobiles into Canada. Today, the family-run carrier operates across four modes — flatbed, van, reefer, and specialized freight — and serves the lower 48 states, Canada, and Alaska with a fleet of approximately 700 tractors and nearly 2,000 trailers. With six locations and more than 800 employees, Halvor places a premium on treating its people like family and prioritizing driver safety and success. CEO John Vinje’s guiding principle — “if it’s not great for the drivers, it’s not great for us” — drives the company’s decisions every day.

Challenge

As Halvor expanded its operations, company leaders knew that protecting drivers and maintaining strong safety performance would become even more critical — not just for operations, but for defending against liability and supporting drivers in a highly litigious environment. Hit-and-run situations and disputed incidents often require rapid access to facts, yet traditional approaches did not consistently provide timely, decisive evidence or insights that could inform coaching and claims resolution.

At the same time, Halvor wanted to build a safety program that fits its driver-first ethos — one that would develop skills, reinforce good habits, and engage drivers rather than alienate them. Operations Manager Brady Peterson explains that the company needed a solution that could deliver transparency and measurable improvement across the fleet.

Solution

Halvor deployed Netradyne’s Driver•i AI-powered video and coaching platform to bring real-time visibility and positive reinforcement to its safety program.

From day one, the approach has been about empowerment rather than enforcement:

• Drivers learn how to use the Driver•i app and understand their GreenZone® score during orientation, so they can monitor their performance and engage with coaching content proactively.
• Managers monitor GreenZone scores across operations, and friendly competition helps motivate teams to improve.
• On the backend, safety and claims teams leverage both stored footage and live streaming to gain immediate insight into incidents — even when drivers are temporarily unreachable.

As Senior Safety & Training Manager Kendra Payette explains: “When we’re involved in an accident and I can’t get ahold of the driver, I can just live stream and see what’s going on.”

In one incident where a passenger vehicle unexpectedly cut in front of a Halvor driver, footage clearly showed that the Halvor driver had moved over safely and was not tailgating — leading to the claim being dropped entirely.

Halvor also uses gamified incentives to reinforce performance: drivers who maintain a GreenZone score of 950 or higher are entered into monthly gift card drawings, and more than half of the fleet now consistently achieves that benchmark, according to Ryan Johnson.

Results

Since implementing Netradyne, Halvor has seen measurable improvements across driver performance, claims resolution, and safety culture. Drivers actively monitor their GreenZone scores, engage with weekly coaching, and use feedback to improve skills, with direct impacts on career development. For example, driver Brian Todd credits his high scores with earning a promotion to driver trainer, while driver Bunni Metanoia notes that daily feedback helped her quickly progress into the top 5% of performers.

The platform has also transformed Halvor’s claims process. By providing instant access to video footage and live-streaming capabilities, the safety team can:

• Quickly identify at-fault parties in accidents
• Resolve hit-and-run claims more efficiently
• Exonerate drivers with clear, defensible evidence

At the organizational level, Netradyne has contributed to stronger CSA performance, allowing Halvor to benchmark effectively against peers and consistently outperform industry standards. Collectively, these improvements reinforce the company’s driver-first culture, creating an environment where safety, accountability, and professional growth go hand in hand.

Next Steps

Halvor plans to build on its progress by:

• Expanding driver incentive programs tied to GreenZone and positive performance metrics
• Deepening coaching consistency with weekly virtual coaching and performance tracking
• Integrating safety insights into recruitment to attract top professional drivers
• Further enhancing claims processes using video and real-time visibility

By continuing to align technology with a driver-centric culture, Halvor is reinforcing its identity as a safety-first carrier where performance, growth, and accountability go hand in hand.