INSURICA and STS Recycling Team Up to Tackle Safety
The concept of in-cab cameras was not new to STS Recycling when they decided to install Driveri® in June of 2019.They had been kicking around the idea for 4-5 years, but the project was on the backburner due to cost and the potential for negative feedback from drivers
STS revisited the idea of cameras while working with their insurance broker INSURICA’s Risk and Safety consultant, Kevin Riley. With a solid safety culture in place, investing in an AI safety program to help facilitate coaching, and provide actionable data, was a natural fit for STS.
Gaining Driver Buy In
Since driver retention was still a concern, it was important to get drivers on board early in the process. STS management knew implementing cameras was the right thing to do, but needed to assure drivers they wouldn’t constantly watch them on the job. Wayne Larson aka “Coach”, STS’ Safety and Compliance Director was also able to point to his own experience with cameras placed throughout their offices and workspaces. At the time of installation, drivers were “50/50” on the idea – not excited but understood it was best for the company.
The Benefits of Transparency
With the Driveri® Mobile App, drivers gained visibility to their own GreenZone scores and ranking among their peers. A real-time metric, the GreenZone score calculates safe driving performance. With the app, drivers could see their violations and DriverStar (good driving) events that contributed to their scores. This transparency has been a big contributor to the company’s overall improvement. Tom Lemke, who manages trucking and logistics for STS has constant contact with drivers throughout the day. He’s witnessed
drivers improve themselves when it comes to driving habits noting that they didn’t always know when they were making mistakes.“[Driveri] makes drivers more aware of opportunities to make themselves better drivers.” Driver Rashad Hollis agrees, stating “Once I see it, I can go in and fix whatever I need on my own.”
If you line up our drivers and ask them if it’s made them better drivers, I think everyone would admit that it has.
– “Coach” Wayne Larson
“You Don’t Know What You Don’t Know”
Once Driveri was installed, Larson had visibility to what drivers faced day-to-day, and gained confidence when communicating with drivers. “One driver hit a hawk and it was caught on camera. We viewed the video and knew the situation right away. Instead of spending time trying to figure out what happened, we immediately sent the driver to get the windshield fixed,” Larson shared. He also noted multiple incidents when driver alerts were created for hard braking. The video showed the alerts were due to drivers maneuvering to prevent accidents. They were able to praise the drivers instead of reprimanding them. Additionally, STS once had a driver recognition program that Larson admits was somewhat subjective because there wasn’t a lot of visibility to driver activity. With Driveri, it became clear who the high and low performers were.
Successful Performance Coaching
For STS, Performance Coaching has always been a part their safety culture. By approaching drivers with the belief that they can achieve 100% of their potential, there is a trust among drivers that any interaction is to help them and the company. Coach (Larson) likes to have face-to face interaction with drivers to help support and guide drivers. “Once they know what they need to do, they pretty much change on their own, you sometimes just have to walk them through it.” Hollis adds “When the system came out, I wasn’t the highest performer, but now I consistently get high scores….. it has improved everyone. We’re on a higher scale as a team.”
At first everyone was 50/50, but it’s improved our driving skills so much. Anything you do you want to be
great in,especially if you love what you’re doing.”
great in,especially if you love what you’re doing.”
– — Rashad Hollis
Now, as part of their safety program, STS has a weekly contest for the highest GreenZone score. “It’s only $25, but you would think it was a lot more than that with how competitive everyone is. I think it’s just because it feels good to win and have everyone know that you’re the best,” shared driver Jamal Hardy. Coach concurs with how competitive the group is, “They’re so competitive, you’d be surprised how motivating that gift card is every week. If I don’t send a text out about who won by 9 AM on Mondays, we hear it from all of the drivers.”
Key to Success
- Build trust with transparency: Give drivers visibility to their performance metrics so they can manage their progress.
- Coaching vs. managing: Provide drivers with timely, relevant feedback about how they can be the best at their job.
- Celebrate success: Share and reward great driving.
Placing nearly $1 billion in annual premiums for our clients, INSURICA is among the 50 largest insurance brokers in the United States and is currently the 23rd largest privately-held independent agency in the country
About STS Electronic Recycling
STS Electronic Recycling, Inc., an a EPA Certified IT Asset Disposal Service Provider and Recycler based in Jacksonville, Texas, provides free computer, laptop and tablet recycling as well as computer liquidation and ITAD services to businesses across the United States.